About HHCI
OUR
MISSION
We believe hip hop culture — at its best — is one of the most powerful forces for youth development, community healing, and social change in the world. HHCI exists to activate that power.
Our Mission
REDEEMING HIP HOP'S
POWER FOR GOOD
The Hip Hop Culture Institute is a 501(c)(3) nonprofit dedicated to the advocacy, education and empowerment of our nation's youth and young adults — through the global influence and reach of hip hop culture and music.
We build bridges between community, industry, artists, parents, and young people — because hip hop has the power to be a beacon and a light, guiding youth toward fruitfulness and productivity when those with the voice speak honestly about the path.
"We will build our own pyramids, and write our own hieroglyphs."
— Kendrick Lamar
P.L.A.Y.E.R.S. stands for —
Living with intention and direction
Fully engaged in life and community
Consistent in character and growth
Actions producing real results
Making meaningful impact
Tangible transformation in lives
Fruitful, productive, purposeful lives
Core Values
WHAT WE STAND FOR
Redemption
We believe in the power of transformation — for individuals, communities, and culture itself.
Authenticity
We speak truth to the culture from inside the culture. No outsider lens. No false narratives.
Education
Knowledge is the foundation of every HHCI program — from P.L.A.Y.E.R.S. to chapter leadership.
Community
Chapters, coalitions, and families working together for collective uplift and accountability.
Advocacy
We stand for policies and narratives that protect and elevate Black and Brown youth.
Empowerment
We equip youth and young adults with tools to lead purposeful, productive lives.
Leadership
FOUNDER / CEO
Walter L. Smith III
Founder & Chief Executive Officer · Hip Hop Culture Institute
Walter L. Smith III has lived hip hop culture his entire life — from communities overseas to the streets of America. His vision for HHCI is rooted in a simple but powerful truth: the culture that raised us can also save us. Under his leadership, HHCI operates as a 501(c)(3) nonprofit building chapters, programs, and partnerships that channel hip hop's power toward youth empowerment, community accountability, and lasting cultural change.
EIN: 81-1833429 · www.HHCI.co · 1-866-973-4667 · abbasheartlgbt@gmail.com